Smart customer portal / service portal

Nowadays, good products and services are no longer enough to inspire customers. They expect uncomplicated, digital and above all transparent business processes - before, during and after the purchase. With an innovative B2B portal, you create a central, mobile and, above all, 24/7 contact point for all enquiries in the after-sales service process. A highly efficient experience platform presents you as a strong, trustworthy and innovative partner and enables your company to develop promising business models.


Nowadays, good products and services are no longer enough to inspire customers. They expect uncomplicated, digital and above all transparent business processes - before, during and after the purchase.

With an innovative B2B portal, you create a central, mobile and, above all, 24/7 contact point for all enquiries in the after-sales service process. Set new standards for a smart, efficient and future-oriented interaction with your customers and raise your business relationship to a new level. Because nothing strengthens a brand more than positive experiences - in service as well as in everyday life!

A highly efficient experience Platform presents you as a strong, trustworthy and innovative partner and enables your company to develop promising future business models.


Service is King

Design your individual platform with customized workflows, self-services, chatbots or knowledge management and develop your business further with digital services. The smart B2B portal adapts perfectly to the needs of your industry and offers your customers the service they expect.

Increase Sales

Secure recurring revenues thanks to attractive after-sales processes and identify potential for cross- and upselling.A powerful portal displays your articles and services in the best possible way, provides the right offer at the right time and impresses with simple search and order functions.

Reduce Process Costs

Digital processes save valuable time and money! Relieve the workload of your office staff with self-services and transparency in service tickets. Shorten your sales cycle with a digital product configurator or delight your customers with fast remote services that also save CO2 emissions.

Components of a customer portal / service portal

A B2B portal is a central platform for customer loyalty and the ideal companion along your digital transformation process. Every industry has its own requirements - we introduce the most important components and are happy to advise you on your specific challenges and goals!

The webshop for B2B requirements

Your customers expect simple, fast and convenient shopping experiences as well as offers that are tailored exactly to their needs. Convince with a modern one-stop shop with responsive design and workflows that adapt to the individual needs of your customers. Professional features from media management to product search, configuration and ordering provide your company with expertise, a strong web presence and supports your branding all along the line.

Artificial intelligence revolutionizes service

Offer your customers immediate assistance in case of service and relieve your office staff with attractive self-services and a chatbot that guarantees immediate help. The seamless integration into your ERP allows your customers to independently view orders, retrieve invoices or request quotes in just a few clicks. While your service bot uses artificial intelligence to answer your customers' standard queries on its own, your service team can focus on complex customer concerns - that's Service 4.0!

The next generation ticket portal is smart!

Hanging on hold or writing countless emails about a request? No one likes to wait and every system change is perceived as an additional annoyance. With a ticketing system, you enable your customers to easily create and manage tickets directly in the customer portal and thus complete the seamless service experience. The highlight: with the help of machine learning, requests are automatically classified and your office staff is sustainably relieved.

Especially for plant and mechanical engineering

We know the challenges of the industry around spare parts and machine management and show how companies can use the digital twin to gain an absolute competitive advantage in the market.

Rethinking spare parts management with the digital twin

The digital twin is the virtual image of your machines and systems and thus the linchpin for process optimization in spare parts management. With the help of 2D/3D models (exploded views), customers can navigate through the machine structure, identify spare parts, call up documents and order them directly. The digital machine file records all documentation of installations and removals on machines and assets centrally and, above all, digitally and also provides valuable knowledge for maintenance and servicing.

Machine management with real-time data

SMEs are ready for Industrial IoT! Network your machines in the field and use the evaluation of valuable real-time data for innovative digital services such as condition monitoring and predictive maintenance or develop new business models such as machine-as-a-service. Are you about to enter the world of IoT? We would be happy to support you in the implementation of an IoT hub for the connection to the smart customer & service portal.


Smart customer and service portal

Our entry packages at a glance

your benefits

Benefit from comprehensive process optimizations for marketing, sales and service and use the advantages of digital customer retention.


Company website

Especially in the spare parts business, marketing and product managers are confronted with an enormous product portfolio. With attractive features and seamless ERP connection, our portal solution ensures uncomplicated management, updating and provision of all media objects, from product data sheets and technical drawings to marketing images or videos.

Costs and turnover

A well-positioned customer and service portal not only creates added value for the customer - your office staff also benefit from it and can use the freed-up resources profitably for the next customer meeting.

Service orientation

Self-services and workflows as well as a high level of user-friendliness ensure an ideal customer experience and thus a significant competitive differentiator. In times of declining customer loyalty, excellent service has absolute priority!

Our services

Design a powerful B2B platform with lean business processes and attractive after-sales services together with us!


We accompany you from conception to implementation and design an innovative customer portal that is optimally tailored to the requirements of your company and the needs of your customers. Where do you see an urgent need for action for digital services and which fields would you like to develop in the future?


Your ERP system is the basis for success in e-commerce. The process know-how of our First Implementation Team guarantees the rapid and successful implementation of SAP Commerce Cloud in your company. Your customer portal thus becomes the extended arm of the ERP system and the central interface to your customers.


With our portal packages, we set up a state-of-the-art webshop and expand it with innovative, industry-specific features upon request. You receive the greatest possible benefit from the SAP Commerce Cloud Standard and our specially developed add-ons.

This is how other customers have already implemented it

azo gmbh & co. kg_356x200 AZO GMBH & CO. KG The digital transformation at AZO began with the introduction of an SAP industry solution for medium-sized machine and plant manufacturers for mapping the company's processes in the entire production, logistics and finance area. Replacement of Baan. In the second step, the company decided to introduce an SAP-based customer and service portal with digital twin. winkhaus_356x200 AUG. Winkhaus GmbH & Co. KG At Aug. Winkhaus GmbH & Co. KG, the SAP landscape is operated from the managed private cloud. To improve its customer experience, the company opted for an innovative B2B/C platform based on SAP Commerce, including functions for product data management, product configuration and integrated inventory management. media alt text HELLER Projects: Implementation of a myHeller customer & service portal with spare parts management as well as the implementation and support of SAP HCM. Stiegelmeyer Stiegelmeyer Beds and furniture from Stiegelmeyer are a safe investment for any home. The company wanted make spare parts identification and ordering as easy as possible for its customers. A modern and efficient spare parts management system based on SAP Commerce Cloud was set up and the customer experience for customers and service technicians was sustainably improved. Lindauer DORNIER Lindauer DORNIER myDoX® is an SAP-based customer portal which the technology leader for web and special machines has implemented with All for One Customer Experience. The highlight: spare parts can now also be found on the basis of 2D drawings, 3D models and the machine structure. This ensures uncomplicated access to components including technical documentation.

Learn more

Learn more about the topics of e-commerce, digital service as a success factor and the challenges of 4.0.

Do you have any questions?

We are happy to help you!

Your contact for Customer Experience

Kontakt Thomas Tenbieg
Thomas Tenbieg
  • T: