Customer relationships, customer expectations and customer experiences are changing dramatically and require a paradigm shift that should not be underestimated, especially in customer approach, communication and collaboration.
Designing the Customer Journey
A well-planned customer journey strategy tailored to the respective company is indispensable in today's highly competitive market to achieve long-term success. Purchase decisions and customer satisfaction are no longer purely dependent on the quality of a product, but are influenced by many other factors. Only those who know their customers precisely, address them in a target group-oriented manner via various channels, and create individual and appealing product offers, can ultimately provide positive customer experiences and conclude a successful purchase.