Aug. Winkhaus GmbH & Co. KG
To improve its customer experience, the company opted for an innovative B2B/C platform based on SAP Commerce, including functions for product data management, product configuration and integrated inventory management.
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Industries
Metal processing industry, Plastics processing industry -
TOPIC
IT Services, Customer Experience
About Winkhaus
Winkhaus - The Company
With innovative products and competent service, Winkhaus has been impressing its customers for over 160 years. All over the world, window manufacturers and dealers, architects, building owners and users appreciate the wide range of services and the high quality of intelligent window technology, door locking systems and access organization from Winkhaus. Our traditional family-owned company is based in Telgte, Münster and Meiningen, among other places, and has international subsidiaries in eight countries.
IT SERVICES - THE PROJECT
Customer benefits
- Stable operation of the systems
- Compliance and security
- Innovation in the data center included
- No need to build up know-how
- Calculable and transparent operating costs
- Low capital commitment
- Scalability of systems
- Everything from a single source - one stop store
CLOUD COMPUTING INSTEAD OF THE CLASSIC ON PREMISE OPERATION PROVIDES US WITH SIGNIFICANT ADDED VALUE, LOWER ADMINISTRATION AND BETTER SCALABILITY.
CUSTOMER EXPERIENCE - THE PROJECT
The Status Quo
The goal was an omnichannel platform that could map the extensive product portfolio, including complex configuration options, in a B2B/C-compatible manner. A dedicated partner portal should create special incentives for B2B sales and the direct contact to end customers should be expanded in order to accompany them in the best possible way from the search for information to the purchasing process.
THE CX PROJECT
Efficient product data & media management enable the optimal implementation of the omni-channel strategy and ensure a professional e-commerce presence. The innovative shopping cart tool and the service-oriented partner platform including integrated inventory management ensure seamless customer experiences along the entire customer journey.
Solutions applied
- SAP Commerce Cloud
- SAP Marketing Cloud
- Media Management
- Download Portal
- Session Monitor
- Translation Management
WITH OUR OMNICHANNEL PLATFORM, WE ENTER INTO DIRECT DIALOG WITH OUR CUSTOMERS AND PARTNERS AND TAKE COLLABORATION TO A completely NEW LEVEL.
