Commerce Strategy & Conception

Develop a comprehensive e-commerce concept with us on how customers experience your company - and learn how to implement it in terms of processes and technology. Only a complete view of all internal processes, solutions and technologies enables consistent customer experiences. During process and strategy consulting, we support you in taking into account all relevant aspects on the customer and company side.

Complete customer orientation

Today, if you want attract and retain customers, you have to focus on individuality. This is precisely why your commerce presence should be perfectly tailored to your company-specific requirements and the expectations of your target groups. Together, we develop a strategy to perfectly tailor your e-commerce presence to your business model and thus extract the maximum added value for your company.

Complete customer orientation

These trends you should know

Omnichannel commerce

Deliver cross-channel information and services to ensure a consistently positive customer experience from initial contact to after-sales.

Direct-to-consumer

Search for direct contact: Manufacturers are moving closer to end customers and following the Direct-To-Consumer (D2C) trend with their own commerce channels.

Social commerce

The pandemic year has shifted not only our shopping behavior but also our social life to the digital. Smart e-commerce solutions are moving with us and addressing prospective customers directly on social platforms.

Conversational commerce

Voice assistants should not be missing from any touchpoint strategy. Where can a chatbot provide first aid? Which order could also be placed by voice command?

Subscription economy

Pay-per-use, machine or software-as-a-service - in many places customers are saying goodbye to the product as such and are instead demanding transparent and flexible subscription models.

Customer experience

Customers buy experiences. From a personalized approach to individual configuration options to first-class service - customer experience remains the No. 1 competitive factor.

Our offer

In strategy & process consulting, we focus on living customer centricity and consider absolutely every point of contact from the customer's point of view. From the customer approach to the design of webshops or commerce platforms to the embedding of digital services - we realize the seamless customer journey and help your company to successfully and, above all, sustainably retain happy and loyal customers.

Tailor-made customer experience

Individual

With the help of creative workshop formats, we develop a tailor-made commerce concept for your company and thus increase customer satisfaction and loyalty.

New services & business models

Innovative

Product configuration, direct-to-consumer strategy, subscription models or after-sales services - we know the potentials of your industry and provide you with profitable solutions.

Convincing online presence

Professional

With our tools and solutions, we set up a state-of-the-art webshop and expand it with innovative features that are precisely tailored to your business.

Seamless integration meets high usability

Optimized

Your ERP system is the basis for success in e-commerce. We provide seamless interfaces, eliminate data silos and ensure process optimization in marketing, sales & service.

From the praxis

Product configuration in B2B2C web shop

Find out how end customers and retailers can easily configure their individual product in the online store, using Mosel Türen as an example.

Read Case Study Now!

Do you have any questions?

We are happy to help you!

Your contact for Customer Experience

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