AUTOMOTIVE SUPPLIERS & AUTOMOTIVE PARTS INDUSTRY
Optimize your customer experience strategy now and rely on centralized customer data, marketing automation, efficient CRM and scalable e-commerce. And win the race for outstanding customer experiences with us.
Do you know the new challenges?
SUPPLY CHAINS AND COMMUNICATION
GAME CHANGER ELECTROMOBILITY
COMPETITIVE PRESSURE AND CUSTOMER EXPERIENCE
DIGITAL TRANSFORMATION AND ONLINE SALES
DATA ANALYSIS AND PERSONALIZATION
THEN THESE ARE YOUR OPPORTUNITIES AS AN AUTOMOTIVE SUPPLIER
for even more satisfied customers and more sales
Outstanding customer experience (CX) is playing an increasingly important role in the automotive supplier sector, especially in the course of the transformation to electromobility. With a central SAP CX platform, suppliers can gain a comprehensive overview across all touchpoints and precisely analyze the behavior and needs of their customers.This uniform database makes it possible to identify sales opportunities immediately, anticipate market trends at an early stage and optimize the customer approach through personalized offers.This not only increases sales efficiency, but also sustainably improves customer satisfaction.
Automotive suppliers need a marketing solution to efficiently automate their communications and tailor them to customer needs. With a customer engagement platform like Emarsys, they can collect knowledge about potential customers and use it for personalized marketing campaigns to strengthen existing customer relationships and - in the course of the shift towards electromobility – also reach new target groups.
Automotive suppliers have always had a close relationship with their customers (OEMs). A specialized CRM system helps to ensure an even closer and more trusting exchange in times of complex supply chains and high innovation requirements. A CRM enables a 360-degree view of customers, their needs and expectations.These insights help to improve customer relationship management, make targeted offers and further develop products in the interests of customers.
An e-commerce solution such as SAP Commerce Cloud enables you to open up new sales channels and increase your turnover. You can address your B2B or B2C customers directly, expand into new markets and simplify the sales process.Different car models, manufacturers, vehicle components and accessories – the SAP Commerce Cloud provides you with various tools to make your product diversity accessible to your customers in a user-friendly way.
Our offer
INDIVIDUAL CUSTOMER EXPERIENCE SOLUTIONS
VALUABLE ENHANCEMENTS FOR SAP STANDARD
EXPERT NETWORK FOR DIGITAL TRANSFORMATION
HIGH USER-FRIENDLINESS THANKS TO SEAMLESS INTEGRATION
Do you have any questions?
We will be happy to help you!