Food & beverages

The digital transformation in the food industry is clearly emerging. Market shares in food retail will inevitably be redistributed in the future. Although this is happening more slowly than in other retail segments, this offers you as a food retailer the opportunity to position yourself as a pioneer in the e-food industry.

Take the opportunity to position yourself as a pioneer through digitalization in the F&B industry. You can counter the pressure on margins with personalized products and co-creations and at the same time increase customer loyalty with the help of emotionalization. In order to organize the food trade more efficiently and satisfactorily, we support you in setting up and expanding your e-commerce store. A central point of contact for customers and partners with comprehensive services, available around the clock.

To counter the dependence on (wholesale) trade listings, we work with you to build a direct to customer model that enables transparent end customer relationships, as well as an efficient B2B customer portal based on the SAP CX Suite for N&G - for mapping, controlling and optimizing the customer journey. With the D2C strategy - direct to consumer - products are sold or marketed directly from the manufacturer to the consumer. This direct sales approach strengthens the bond with your customers and is also economically attractive.

The basis for the success of the D2C strategy is data and its strategic use. Digitalization enables your company to collect and collate this data in a structured manner. You can get to know your target group better and draw conclusions from their behavior without having to rely on the help of an external platform. By digitizing the supply chain, it can subsequently be expanded into a flexible and sustainable system.

Together, we can optimize processes across the board, break down data silos and free up valuable resources. The resources and data gained open up new opportunities for you to optimize everything from your product range to pricing and from customer approach to sustainable customer loyalty.