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Smart Marketing

Customer relationships, customer expectations and customer experiences are constantly changing and require a paradigm shift, especially in marketing.

Designing the Customer Journey

A well-designed customer journey strategy, tailored to your business, provides a solid foundation for long-term success. In highly competitive markets, your customers' buying decisions depend on more than just the quality of your products.

"Convenience is king" and services are steadily gaining relevance. Get to know your customers even better and hit the bull's eye with target-group-specific, individual and cross-media approaches. With Smart Marketing, you create customer experiences that inspire and convert.

B2B Marketing Automation with Emarsys - Move into the new marketing age with us and the omnichannel customer engagement platform Emarsys. With AI-supported evaluations and intelligent campaign automation.

Current topics

media alt text Marketing services We support your marketing team both strategically and operationally – from developing a targeted email campaign strategy to creating specific mailing templates and workflows, and even conducting AI workshops cx_45_750x398 Marketing Strategy & Conception Develop with us a strategically coordinated and structured alignment of your marketing tactics to achieve your business and sales goals. cx_27_750x398 Buyer Persona & Customer Journey Define your target group in concrete buyer personas and design interactive customer journeys tailored to them along all touchpoints - from digital marketing to customer service. customer_experience_8_750x398 Digital Lead Nurturing Capture the interest of potential customers with tailored offers and track all touchpoints for consistent development of valuable leads.

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customerxperience_9_356x200 Customer experience Design ideal customer experiences and drive customer acquisition and loyalty in a digital world. cx_21_556x313 Smart sales Shorten the sales cycle with mobile CRM, 360° customer view and smart lead & opportunity management. cx_46_356x200 Smart Service Increase your first time fix rate and customer satisfaction & loyalty with extremely good service.