SAP Commerce Cloud

Today's customers compare products, suppliers and prices on the web, exchange testimonials on a wide variety of platforms and even make complex purchases online. Even highly complex product configurations (SAP Product Configuration) are possible. Simple, fast and convenient shopping experiences and offers that are tailored exactly to their needs are vital. Many companies therefore rely on webshops. However, those who want to be truly innovative will build on multi-channel commerce in the future: innovative sales providing customers with relevant content on all channels at the right time.

Imagine yourself in the position of your customers. What do you personally expect from an online shop as a consumer? What is important for you to say: I like shopping on this platform? Do you have a concrete picture in mind? Fine, because your customers expect no less. Personalised quotes, fast order processing and perfect support during the purchasing process (e.g. via the automation of spare parts orders or chatbots) are absolute essentials for today's e-commerce, which should ideally reach your customers on all channels - from social media to website. Meanwhile, you need options for a differentiated customer segmentation in the company. You also require information across the process chain and you want to optimally support your customers not only during the purchasing process, but also before and afterwards. Successful customer portals provide all of this.

Innovative, highly integrated and efficient Product Information Management (PIM) or Product Content Management (PCM) helps you to deliver precise offers and thus meet the requirements of your customers.

Time-consuming spare parts ordering is now a thing of the past. In future, wear parts will be ordered automatically, efficiently and with foresight. This not only saves the resources of your employees: built-in sensors detect the upcoming wear of a spare part - and the reordering is carried out in time. The major added value here is that the downtimes of your machines are significantly reduced. Manual spare parts procurement is also greatly facilitated. For example, attach a QR code to the relevant wear parts, directing your employees to the corresponding part in the online shop (customer portal). So what's the point of wasting time looking for the right spare part?

Thanks to the modern and powerful architecture of SAP Commerce Cloud, you can build an interactive customer portal that is precisely aligned with your business strategy, your products, and above all, your customers. Thanks to the comprehensive configuration options of the cloud solution, you benefit from maximum flexibility if your requirements change over time - you then simply adapt your e-commerce platform to your respective current needs.

The central hub of your omni-channel commerce is formed by comprehensive data systems that map the current interests, requirements and needs of your customers in real time. Based on this knowledge, you then create individual sales proposals promising maximum success, as they are perfectly tailored to your customers. Thus, your customers will enjoy buying from you and thereby build a strong relationship with your company or your brand. Together with the other solutions of the C/4 HANA Suite, SAP Commerce Cloud is an important element in transforming your customer relationships, modernising your business processes and sustainably increasing your competitiveness.