On the right path to greater user acceptance
When used correctly, an effective customer relationship management (CRM) system can improve customer relationships, optimize sales and increase sales. However, the success of a CRM depends largely on user acceptance. If users don't use it to its full extent, this has serious consequences: incomplete data, a lack of overview and a lack of transparency, in short: the goals, you what to achieve, cannot be realized. For more CRM success, companies must focus on the needs of their employees and adapt the CRM to them.
WELL INFORMED: Uncover CRM opportunities
Regardless of whether it is before the introduction of a new CRM, a system or major version change, or for continuous improvement – it is worth getting a sense of the mood of your users. What wishes do employees have for a CRM? How satisfied are sales managers and sales employees in the office or in the field with the existing system? How is it used in everyday work? If you want to get groundbreaking answers here, you have to ask the right questions. The CRM Compass does exactly that and acts as a diagnostic tool that explores where and how your CRM can become even better. In this way, you get to know the opinions and requirements of your users and can put your CRM on a user-centered course.
WHAT CAN YOU ACHIEVE WITH THE CRM COMPASS?
Optimization of sales processes
Many companies don't know what their sales reps want from their CRM. The CRM Compass makes user needs transparent and thus points the way to a powerful CRM.
Our expert packages
The CRM Compass is your first important step towards a user-friendly CRM. You now know in which direction your CRM should go. We determine exactly how you achieve this goal with a CRM workshop and a sophisticated CRM roadmap. With guard rails such as in-depth analyzes you can further secure the path to your goal. From basic to all-round, worry-free packages – depending on the context, we select the methods that best suit you, your company and your issue.
Your Contact for CX
Would you like to find out more about the CRM Compass? We are looking forward to your message!