WAFIOS AG

WAFIOS has implemented a comprehensive marketing solution with Emarsys to design a holistic customer journey in the B2B sector. The goal was to strengthen customer relationships over the long term through account-based marketing and to make performance measurable.

The integration of Emarsys with the SAP Sales & Service Cloud creates a close alignment between marketing and sales. The linked data provides a 360-degree view of the customer and connects key components such as target audience segmentation, personalization of marketing content, and tailored product recommendations. Leads created by the sales team immediately receive relevant marketing content, enabling a personalized and automated nurture process to begin. The strong synergy between marketing and sales leads to improved customer engagement and retention, optimized marketing campaigns, and a measurable increase in marketing and sales performance.

Following the implementation of the marketing and sales solution, Wafios is addressing the area of service: SAP Field Service Management completes the smart customer journey. In the future, field service representatives will receive optimal support from preparation through execution of their activities and will be able to focus entirely on what matters most—that’s customer centricity in action!

The implementation of Emarsys, in particular, has been a resounding success. Customer communication has improved significantly, and Wafios now benefits from

• end-to-end processes without system disconnects
• simplified customer data management
• improved data quality
• automation of trade show invitations and campaigns
• automation of ticket code distribution in connection with trade show organization
• Target-group-specific newsletters
• State-of-the-art data protection
• Traceability & analytical capabilities

• Emarsys
• SAP Sales & Service Cloud
• SAP Field Service Management