REFLEXA-WERKE Albrecht GmbH

With the Reflexa web store based on SAP Commerce Cloud, the successful manufacturer of sun and insect screen technology has implemented an innovative B2B online store including variant configuration.

INDUSTRY

Consumer goods
TOPIC

Customer Experience

REFLEXA - The Company

REFLEXA-WERKE Albrecht GmbH is a 2nd generation family business and has developed from a small craft business into one of the most important manufacturers of sun and insect protection technology. Flexible solutions, technical perfection and quality "Made in Germany" form the basis of its success.

Customer Experience

Initial situation

The initial situation was the introduction of a B2B online store including variant configuration for sun and insect protection products with the aim of adding a new channel to the traditional communication channels such as email, fax, field service or telephone. The company was already using SAP ERP and was looking for a suitable e-commerce solution.

PROXIMITY TO SPECIALIST RETAILERS AND PERSONAL SUPPORT FOR OUR CUSTOMERS IS PARTICULARLY IMPORTANT TO US. WITH THE NEW REFLEXA WEBSHOP, WE OFFER AN ADDITIONAL, UNCOMPLICATED AND DIGITAL SHOPPING EXPERIENCE THAT CREATES REAL ADDED VALUE ON ALL SIDES.

ANDREAS BUSCHNER, SAP VARIANT CONFIGURATION/E-COMMERCE

The project

Thanks to the implementation of All for One Customer Experience, a significant proportion of sales can now be generated via the online store. The complex variant configuration was successfully implemented and the back office was noticeably relieved. The transformation of the All for One Customer Experience also led to a reduction in process costs within the company.

SOLUTIONS USED

SAP Commerce Cloud
SAP Product Configuration
Media Management

Project summary

Customer Experience - REFLEXA-WERKE Albrecht GmbH

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Case Study

Sun protection made to measure

to the success story

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