from Rohr Armaturen AG

Innovation ahead - von Rohr relies on modern solutions not only in the flow and control area. The Swiss specialist for valves and actuators is also taking a progressive approach to its system landscape. With the introduction of the SAP Intelligent Sales & Service Cloud, the sales department now has access to many practical AI functions, among other things.
  • Industry

    Measurement and control
  • Topic

    SAP Intelligent Sales & Service Cloud

von Rohr Armaturen AG - the company

Von Rohr Armaturen AG is part of the ARCA Flow Group and is therefore a market leader in industrial process control. Its products are used in the pharmaceutical, petrochemical, waste disposal and food industries, among others. In addition to cost-effective standard valves, von Rohr primarily offers custom-made products in batch size 1, which are planned by the highly qualified sales team.

SAP Intelligent Sales & Service Cloud

The project

Using artificial intelligence specifically for their own purposes - that was Rohr Armaturen AG's wish and the SAP Intelligent Sales Cloud was the chosen means to an end. The solution was initially connected to the existing SAP ECC. The Group-wide conversion to S/4HANA is already in full swing and the connection to the new ERP has been prepared accordingly. The Intelligent Sales Cloud will then also be implemented in other business units of the ARCA Group.

Our ERP contains 20 years' worth of order information. We want to make this data usable with AI.

Andreas Schümmelfeder

Head of IT Department, ARCA Regler GmbH

The highlights

  • Optimized sales processes with dynamic playbooks
  • Enhanced lead and opportunity management
  • Easier visit planning and execution
  • Collection of relevant data
  • Powerful AI functions

Solutions used

  • SAP ECC (conversion to SAP S/4HANA took place in 2025)
  • SAP Intelligent Sales & Service Cloud
  • SAP Business Technology Platform (BTP)
  • SAP Embedded Sales Analytics Cloud (SAC)



Your contact for SAP Intelligent Sales & Service Cloud

Kontakt Thomas Tenbieg
Thomas Tenbieg
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