PIM System

Using product data – instead of searching

Product data is your gold – use it efficiently instead of searching for it! With a software solution for product information management (PIM), you can manage, maintain and distribute all product information centrally. All the product data you need for your logistics, sales or marketing can be bundled in a single system. This includes product descriptions, marketing texts, logistics information and much more.

Product data: The gold of the company

In the digital age, high-quality product data is crucial for success in e-commerce and beyond. Customers expect detailed and up-to-date information in order to make informed purchasing decisions. This is where the product information management system (PIM) comes into play: it ensures that all product information is provided completely, correctly and consistently across all channels. This improves the customer experience, leading to higher conversion rates and fewer returns.

The core functions of a PIM system

Collect data

Collect and centralize product information from various sources such as ERP systems, supplier databases and internal files

Refining data

Supplementing and refining data with additional information such as appealing product descriptions, images and videos

Distribute data

Providing data across all relevant channels – whether e-commerce, points of sale, marketplaces or apps

Using data across channels and departments

A PIM system makes it possible to access data across departments and channels. It eliminates redundancies and ensures that complex product data and information about goods and services is mapped precisely. This allows you to display them in a targeted manner via various channels and ensure high data quality. A PIM system is particularly worthwhile in e-commerce if you operate an extensive web store, offer complex products that require explanation and work in multiple languages and countries.

Data quality makes the difference

A PIM system is your central source for all data, specifications and media such as product images and videos – consistent and up-to-date at all times. A PIM system prevents master data from being distributed across different company systems and having to be maintained multiple times at great expense. Avoid expensive data silos and create a "single source of truth". This saves you time and reduces the effort required for maintenance.

Why a PIM system pays off

Omnichannel experience

With a PIM system, you can support your seamless omnichannel strategy for a consistent customer experience. You can provide your product data consistently across all sales channels and touchpoints, regardless of whether they are e-commerce activities, sales documents or brick-and-mortar stores. This promotes customer trust in the brand and increases their loyalty.

Localization of content

A PIM system pays off, especially for international companies: With a PIM system, you can easily adapt and provide product data in different languages and currencies. This supports your global processes.

Process efficiency

Save valuable resources of your employees who are responsible for data maintenance. Link product data with customer data and meta information and improve the customer experience with consistent, high-quality information. This also reduces the number of returns. The bottom line is that you use fewer human and financial resources.

THE ADVANTAGES OF A PIM SYSTEM AT A GLANCE

Central data source

All product information in one place, always up-to-date and consistent

Better data quality

Identification and correction of inconsistent, duplicate or incomplete data

Shorter time-to-market

Fast market launch of new products and data and content acceleration.This benefits CMOs and sales

Improved customer experience

Detailed and error-free product information for faster purchasing decisions

Supporting the omnichannel strategy

Consistent information across all channels, seamless shopping experience

Increased sales

Better conversion rates and fewer returns in e-commerce thanks to optimal product experience

Increased productivity

Reduced effort and more efficient data maintenance thanks to centralized data management

Competitive advantage

Excellent product content and efficient processes as a differentiating feature

Our offer for your PIM

As experts in product information management, we support you in the introduction and further development of a PIM system. We offer comprehensive services that are tailored to your specific requirements, from the conception and selection of the right software solution through to implementation. Our portfolio includes solutions such as SAP Commerce with SAP PCM, Akeneo PIM and STIBO PIM for companies of all sizes.

Contact us now to find out more about how we can help you manage your product data efficiently and drive your digital transformation in e-commerce.

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