From the practice
There are many reasons why companies are looking at customer experience. And there are as many starting points as there are solutions. A sales manager wants to replace its CRM, a service manager is looking for a customer and service portal, or the management wants to make the topic part of the corporate strategy and is planning the successive introduction of the entire SAP CX suite.
In any case, they pursue a common goal: ideal customer experiences along the entire customer journey.
CX Success Stories
Digital transformation at first hand. Our customers provide valuable insights into their successful SAP implementations and process optimisations for marketing, sales and service. Find out how you can optimally meet the wishes and requirements of the new generation of customers with regard to a digital customer experience!
Detailed Case Studies: focus on e-commerce & service
What was the initial situation of our customers, what challenges did they have to overcome, and what added value did the CX transformation generate? Find out more in our detailed case studies.
Detailed Case Studies: focus on sales & marketing
We now have faster and also more information options that we can make use of. And information is everything in sales. It provides security in the organization, independence from individuals, a closer customer relationship and thus a major competitive advantage over competitors with a lower level of digitalization.
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