Villiger Söhne GmbH

Villiger Söhne GmbH has been using SAP with the modules FI, AA, CO, EC-CS, MM, PP, SD and HR since the end of the 1990s. Currently, 180 users work with the ERP system. Several in-house developments have been replaced. With the introduction of SAP Sales Cloud, the company has strategically expanded its SAP suite to optimally support its sales force with real-time data around pricing & product availability.
  • Industries

    Consumer goods, Food & Beverage
  • Topic

    Intelligent ERP, Customer Experience


Villiger Söhne is a major manufacturer of cigars and cigarillos. Nowadays, more than 1.5 billion cigars and cigarillos leave the various factories every year. Production takes place at the company's headquarters in Switzerland ((Pfeffikon, Lucerne), in Germany (Waldshut-Tiengen and Bünde), in Indonesia (Ngoro/Mojokerto), in Brazil (Cruz das Almas) and in Nicaragua (Estelí). Exports extend to around 80 countries worldwide.


Enjoyable Experiences with a System

Optimizing visibility without advertising - at Villiger, the sales force manages this with the help of intelligent solutions.



VILLIGER works with a large sales force that has to cope with a high volume of visits. In the course of replacing an existing CRM system for all 4 companies, the company wanted to network the internal & external sales force more closely with the help of a modern CRM solution and significantly improve communication between ERP and CRM.

Efficient on the road in outound sales

The standard functionalities of SAP Sales Cloud enable lean processes from visit management to data collection at the point of sale and order entry. A custom development maps the stocks of the products carried by the sales force, checks their availability during order entry and is constantly synchronized with the stocks in the ERP.

This seamless integration into the ERP has significantly improved inventory accuracy and, above all, the office staff now also have a constant overview of the products that need to be resupplied to the field staff.

Bernd Finkenzeller, Head of IT at Villiger Group


In-house developments by All for One Customer Experience extend the SAP standard in Retail Execution Management from pricing to inventory monitoring:

  • Inventory monitoring of agent warehouses
  • Goods returns to the head office
  • Exchange of goods between sales representatives
  • Pricing at the different price levels
  • Management of visit specifications and tour planning
  • Entry of new customers and transfer to the accounts receivable department
Kontakt Thomas Tenbieg
Thomas Tenbieg
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