CONSULTING MARTECH - SOFTWARE STRATEGY

For each topic, there is a multitude of providers on the market today. In the marketing technology segment alone, there are around 8,000 solution providers as of 2020. The investments must be well thought out, because they have a lasting impact on the realization of your growth and customer centricity strategy. In addition, there are increasingly stringent regulatory requirements for compliance, data protection, business continuity and IT security. Last but not least, there is the question of how you design the change process in your organization in order to transfer the new processes and insights operationally into successful market development models. To learn, departments can always introduce new tools. However, the decision for a tool should always follow your digital marketing strategy and not the other way around. This means that in the medium term, you will not be able to avoid an end-to-end marketing technology architecture that has been thought through in a sustainable manner. This is the only way to create cross-organizational benefits and provide the right data for customer-centric decisions in a meaningful way.