Consulting

Competitive benchmark

When you decide on a digital marketing and sales strategy, you should take a look at where you are in the competition. It is rarely just the portfolio-related market competitors who want a piece of the pie. There are many new players involved making life difficult for you, especially in the digital space. This is because they have been digitalizing similar services to theirs for some time. For example, content hubs, merchant web stores, product platform providers, substitute product manufacturers, etc.; just to name a few.

Do you have all the issues in view?

1. target group

How do your competitors generate insights about their target audience?

2. reach

On which channels, with which reach, are your competitors in contact with their target group?

3. content

What content and offers does your competition use to attract their prospects and customers?

4. technology

What technologies do your competitors use and what competitive advantages do they derive from them?

Our approach

IDENTIFY PHYSICAL & DIGITAL MARKET COMPANIONS

Define your strongest portfolio-related market competitors
Identify and define your strongest digital market competitors
Set up a benchmark group

INBOUND CHANNEL PERFORMANCE COMPARISON

Identification and definition of all relevant inbound channels
Tool-supported performance comparison on the basis of data
Benchmark evaluation & recommendation derivation

OUTBOUND CHANNEL PERFORMANCE COMPARISON

Identification and definition of all relevant outbound channels
Tool-supported performance comparison on the basis of data
Benchmark evaluation & recommendation derivation

TARGET GROUPS, CONTENT, CONVERSION COMPARISON

Analysis of content density, conversion strategy and buying center alignment.
Tool-supported quantitative comparison and qualitative evaluation of interaction points
Benchmark evaluation & recommendation derivation

TECHNOLOGICAL MATURITY COMPARISON

Identification and potential assessment of the technological systems used for future customer interaction and data provision in the overall process
Evaluation of the benchmark & derivation of recommendations

QUICK-WINS & POTENTIALS FOR OPTIMIZATION

Identification of new or to be expanded fields of action
Evaluation of the benchmark & derivation of recommendations
Concrete recommendations for quick wins

RESULTS

You will receive an in-depth analysis of your most important market competitors from the digital and physical world. Use the identified fields of action to stay one step ahead of your competitors. We give you concrete recommendations for quick wins so that you can get started right away. We will also be happy to support you in setting up and expanding your digital marketing and sales strategy as part of our "Smart Marketing" offerings.

AT A GLANCE

DURATION

5 days from commissioning

RESULT

In a short time, you will have tangible recommendations for action for your competitive digital marketing and sales strategy, which we can implement together in a further assignment if desired.

Do you have any questions?

We are happy to support you!