Consulting

Campaign Management

What is it about? In simple terms, it's about the question: To whom do you sell what, with what value proposition, at what time, in what place, and at what price? Unfortunately, it's not that simple anymore. Are you focusing on your existing customers or do you urgently need new leads? Do prospects know your brand and what do they associate with it? Do you need new topics? What are those themes? How do you turn customers into fans and how do you manage your team? How do you keep an eye on all key figures?

Why they need to address this issue

Besides brand marketing, campaigns are one of your strongest tools when it comes to competing for future customers or retaining your existing customers for the long term and adding value. Campaigns are sales drivers, topic positioners and customer loyalty elements all in one. Without a target-group-specific, topic-accurate approach, knowledge of the channel approach and control, and a certain advertising pressure, you will be lost in today's multichannel and multimedia world. Therefore, a lot of creativity, a data-driven analysis of the topic landscape and search behavior as well as a strategy for lean and fast processes and the development and expansion of the customer contact base are essential. Continuous monitoring of target group reach and interaction as well as cost- and performance-oriented optimization of channels play a key role in this process. It ensures that you are on the right track and reliably reach your prospects/customers at all times.

Our approach

MODEL YOUR CORE CUSTOMER PROCESSES

We focus your activities on the entire customer life cycle and together find answers to the following questions:

How do you shape prospect acquisition and turn them into qualified leads?
How do you turn these leads into business deals?
How do you turn your new customer into a fan and promoter of your company?

STANDARDIZE YOUR CAMPAIGNS IN PLAYBOOK STYLE

Together, we develop and structure your campaign activities using a campaign canvas in such a way that all relevant dimensions are incorporated across departments and you can be sure when launching the activities that all market-processing departments are working in the same direction and that the relevant buy-in is in place.

TESTING THE CAMPAIGN HYPOTHESES FOR PERFORMANCE OPTIMIZATION

Together, we set campaign targets for individual activities and validate the assumptions for success. If optimizations are necessary, we compare scenarios and jointly test new configurations to achieve the set goals.

FOCUS ON MARKETING AND SALES ALIGNMENT

The ongoing synchronization of the marketing and sales team takes on a special role. This is specifically about processing the identified prospects and their needs. Together, we define responsibilities and develop service level agreements to ensure a consistent and positive customer experience and not to lose any prospects in the process.

KEEPING TRACK OF ALL CONTACT POINTS WITH ANALYTICS & CONTROLLING

Building a campaign performance, analytics and controlling framework is essential for ongoing and future campaign management. It is the core discipline of campaign management. Together, we build your individual controlling cockpit on existing frameworks and continuously adapt it to new circumstances.

BUILD CONTENT INFORMATION ARCHITECTURE AND WORKFLOWS

Together, we focus on building powerful content structures that work for your campaigns, but also support your overall digital visibility efforts.

EVOLUTIONARY STAGES & SOFTWARE ARCHITECTURE

An end-to-end information infrastructure and full transparency of your channel, funnel and lead management processes is the final step to advancing to the Champions League in campaign management. We offer you expert support in the selection process and architecture design to ensure that the infrastructure is optimally tailored to your needs.

RESULTS

We support your teams in developing and optimizing measurable and result-oriented campaign management. In doing so, we bring management, marketing, sales and product development together at one table. We analyze the status quo of your digital sales strategy with you and show you the digital sales potential of your products & services, which we then jointly transfer into concrete controllable and measurable campaigns. Together, we test your hypotheses in implementation and show you how to make increasingly better decisions in campaign playout. As part of our "Smart Marketing" services, we are also happy to support you in the development and expansion of your cross-company digital marketing and sales strategy.

AT A GLANCE

DURATION

3 days on-site Result Workshops, followed by day-to-day business

PARTICIPANTS

Your team members from marketing and sales

REFERENCES

Experienced marketing and CX consultants from All for One Customer Experience

RESULT

Together we build a concrete usable campaign management system with corresponding performance measurement and cross-departmental control in a short time.

Do you have any questions?

We are happy to help you!