Why they need to address this issue
Besides brand marketing, campaigns are one of your strongest tools when it comes to competing for future customers or retaining your existing customers for the long term and adding value. Campaigns are sales drivers, topic positioners and customer loyalty elements all in one. Without a target-group-specific, topic-accurate approach, knowledge of the channel approach and control, and a certain advertising pressure, you will be lost in today's multichannel and multimedia world. Therefore, a lot of creativity, a data-driven analysis of the topic landscape and search behavior as well as a strategy for lean and fast processes and the development and expansion of the customer contact base are essential. Continuous monitoring of target group reach and interaction as well as cost- and performance-oriented optimization of channels play a key role in this process. It ensures that you are on the right track and reliably reach your prospects/customers at all times.
MODEL YOUR CORE CUSTOMER PROCESSES
STANDARDIZE YOUR CAMPAIGNS IN PLAYBOOK STYLE
TESTING THE CAMPAIGN HYPOTHESES FOR PERFORMANCE OPTIMIZATION
FOCUS ON MARKETING AND SALES ALIGNMENT
KEEPING TRACK OF ALL CONTACT POINTS WITH ANALYTICS & CONTROLLING
BUILD CONTENT INFORMATION ARCHITECTURE AND WORKFLOWS
EVOLUTIONARY STAGES & SOFTWARE ARCHITECTURE
We support your teams in developing and optimizing measurable and result-oriented campaign management. In doing so, we bring management, marketing, sales and product development together at one table. We analyze the status quo of your digital sales strategy with you and show you the digital sales potential of your products & services, which we then jointly transfer into concrete controllable and measurable campaigns. Together, we test your hypotheses in implementation and show you how to make increasingly better decisions in campaign playout. As part of our "Smart Marketing" services, we are also happy to support you in the development and expansion of your cross-company digital marketing and sales strategy.
AT A GLANCE
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