Brand Marketing & Data Driven Content Strategy
Why you need to address this issue
At its core, it's about the "you" who wants to inspire the world out there with your skills. How do you get your message across to your prospects outside of your controllable environment? Actually, it's a question of configuring your content for third-party channels, but then it's not that simple. You need a consistent information architecture for all your measures. We structure this together with you.
BUYING CENTER IDENTIFICATION AND BUYING PERSONA DEVELOPMENT
BRING YOUR BRAND ATTRIBUTES TO LIFE
COMPETITIVE ANALYSIS TO GAIN INSIGHTS
FINDING THE STARTING POINT - CONTENT AUDIT
STARTING THE JOURNEY WITH DATADRIVEN CONTENT CLUSTERS
CONTENT OPTIMIZATION AND CONTENT CREATION
CONTENT MAPPING TO YOUR DIGITAL CONTENT SEGMENTS
You receive a data-driven analysis and action guide tailored to your target group(s) for the topics, products, solutions and services you want to position, taking into account your competitive position. Based on your brand persona, brand attributes and content mapping, we define the framework for your tonality and preparation of content creation. By analyzing of the content audit, we show you which content you need to optimize and which you should build up and reduce. We show you the performance of these activities using defined key figures in the project. As part of our "Smart Marketing" services, we will also be happy to support you in setting up and expanding your cross-company digital marketing and sales strategy.
AT A GLANCE
Do you have any questions?
We are happy to help you!