360°Marketing Performance, Analytics & Controlling Framework
By answering the different questions and needs from the operational and strategic business areas, the key figure managers and the technology and data providers, you will manage to break down existing silos and align all stakeholders in one view. Only then will you completely understand what the needs of your customers and prospects are. Based on these insights, you can then make user-centric decisions for your market development activities. For marketing, sales, product management, for your service and of course first and foremost: for your customers!
Step by step to full transparency
To build a cross-departmental, data-driven, and user-centric control of your marketing efforts, eight project phases are completed to establish the basic setup requirements and ensure a successful rollout in your organization.
CREATION OF A COMMON BASIS FOR PERFORMANCE MEASUREMENT
STRUCTURING THE DIMENSIONS AND CONTROL ELEMENTS TO BE MEASURED
IDENTIFY AND INTEGRATE SOURCE SYSTEMS FOR DATA PROVISIONING
TRANSFORMATION AND ENRICHMENT OF DATA FROM THE SOURCE SYSTEMS
DEFINE LOGICAL KEY FIGURE ACCOUNTS
SET TARGET DESIGN AND UX
INTERPRET KEY FIGURES AND DERIVE MEASURES
Get an automated, near real-time dashboard view of your key online and offline KPIs with the ability to drill down into relevant details. With these insights, you can align your marketing activities around strategic themes, have analytical discussions within and across departments, and drive data-driven planning and accelerated feedback culture. You can quickly and confidently identify best practices in operational activities and stimulate a learning culture within your teams.
AT A GLANCE
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