Food & beverage
The digital transformation in the food industry is very evident. Market shares in the food trade will inevitably be redistributed in the future. This is happening more slowly than in other retail segments, but this is precisely what offers you as a food retailer the opportunity to position yourself as a pioneer in the e-food industry.
Do you know the new challenges?
Your chance - Become one of the first on the market
Use the opportunity to position yourself as a pioneer through digitalization in the F&B industry. You can counter the pressure on margins with personalized products and co-creations and at the same time increase customer loyalty with the help of emotionalization. In order to organize the food trade more efficiently and satisfactorily, we accompany you in setting up and expanding your e-commerce store. Thus, it is the central contact point for customers and partners with comprehensive services, available 24/7.
To counter the dependence on (wholesale) trade listings, we work with you to set up a direct-to-customer model that enables transparent end-customer relationships, as well as an efficient B2B customer portal based on the SAP CX Suite for F&B - for mapping, control and optimization of the customer journey. Thanks to the D2C strategy, products are sold or marketed directly from the manufacturer to the consumer. This direct distribution strengthens the bond with your clientele and is also economically attractive.
The basis for the success of the D2C strategy is data and its strategic use. Digitalization enables your company to gather and collect this data in a structured manner. You can get to know your target group better and draw conclusions from their behavior without having to rely on the help of an external platform. Digitalization of supply chains can subsequently expand them into a flexible and sustainable system.
Together, we ensure process optimization across the board, dissolve data silos and free up valuable resources. The resources and data gained open up new opportunities for you to optimize everything from the product range to pricing and from customer approach to sustainable customer retention.
Learn more about CRM introduction and discover our special CRM introduction package for the food & beverage industry.